Synergy
In todays lesson we learnt about synergy and how its used in the music industry including the album cover, posters, music videos and other distribution products based on a album.
For a good example of synergy work i have looked at is Wretch 32's album Black And White. I chose to use this particular album because of several things for example the title of the album is called Black And White and the album cover design is a consistent flow of black and white, this shows the first stages of synergy used for this album
Another good example of synergy used in this album is the actual music video. In the videos mese enn scene all the actors including the singers are dressed in black and white this is a big aspect of synergy used in this music video. another good synergy is from another song in this album where the actual singers are used as a aspect of synergy, one singer being Wretch 32 is a male who is black and the other singer that sings in his song is a white male, this is the best use of synergy in this music video.
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