Lip sync and visual style activity

                   Reflecting on the lip syncing and visual effects.

within conventional music videos a variety of shot types are used in order to make an aesthetically pleasing product. These shot types include plenty of close ups, extreme close-ups establishing shots and wide shots in order to communicate the moods and reactions of the performers. As a group I feel as though we successfully displayed our ability to understand and follow convention if necessary, this is due to the fact that we made use of close ups , mid close ups, two shots and wide shots, as well as the fact that we researched on the conventions and stereotypes of an indie pop genre music video whilst planning, we decided to keep it quite simplistic and natural.

 As for co-responding with Vernallise's theory I think we definitely defied the rules of continuity editing and embedded some obvious edits and cuts using the 'Final Cut Pro' programme. Over all I think the whole editing aspect of the post-production process went quite well as the lip syncing was accurately applied to co-relate with the actual sound track. Whilst filming we introduced the method of base tracking. Base tracks are created when you film the performer singing the whole song through to the end in one state, outfit and location. The relevance and usefulness of having these is so that when It comes to editing you can make clean repeated shots and cut between clips easily and efficiently whilst still upholding quality and visual attractiveness. As for me and my group we filmed at least five base tracks (along side some cutaways) which were of really good quality and these were in my opinion well executed especially since this was a preliminary exercise that was new to all of us.

In order to edit in the lip syncing we needed to apply markers. Firstly we applied one to the start of the original sound track by choosing the position of it and pressing the 'M' key, dragging it into the clip line, locking it and moving on to our first base track, where we picked a place that matched the position of the previous marker mentioned and put one there also. This step was repeated for all of our base tracks until they were all lined up in the right places, we knew this was achieved when we played each of them along with the original soundtrack and they matched up. I learnt that it is necessary to sing aloud when trying to achieve lip syncing so that during editing you can pinpoint where the person comes in.