Friday 10 October 2014

Analysis on original Digipak/CD for my final song choice.

Album Cover art. 
The cover art of Alt-j's 2012 album entitled 'an awesome wave' is made up of three satellite images derivative of the Ganges River Delta which is located in Bangladesh. This image was edited in order to make it Multi Layered, meaning in order to get this cover art they had taken three separate images taken at different times and compressed them all into one. They decided to call this piece 'Ganges Dazzling Delta' which exposes a multitude of colours arising from the variations in background radiation occuring between these three images. Although this image is of an actual existing thing it still appears to be quite abstract which co-relates with the bands consistent theme of abstractness  within their image as well as album art. It is highly noticeable that the cover doesn't include any text which is slightly abnormal. However, this shows that they have a strong connection with their target audience as no introductions or outlines are needed for their fans to recognise their work. It also suggests that they had made sure to do a lot of advertising for this particular album to make sure its recognisable to others.


CD cover art.
The actual CD's look is quite minimalistic with a simple off white background and classy band of their track list printed in various shades of brown, and in different fonts around the perimeter of the CD. This would have undoubtably evoke intrigue within their fans and buyers due to the strong contrast in themes and colours between the image on the front of the Album cover and the CD.
Back of album cover art.
The idea of simplicity is carried out from the CD to the back of the album cover which is quite interesting as their is a rapid change in the feel of the cover art from the front to back, Although throughout there is constant use of one colour which i would say is an off white or grey, and i believe that it is through this colour that the whole album cover is linked and shows continuity. A barcode is presented at the back to insure that it's available to purchase in store. Furthermore, two contributing companies are presented through their logos and further information and details on the production of the album and the album itself is included in small print.











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