Research: Synergy activity

In today's lesson we learnt about the synergy and consistency that artists have throughout their music videos, album covers and artwork.

Daft Punk are an example of synergy as they remain consistent throughout their album cover, album teaser trailer, their MTV music video single and the original music video.

Album cover name

Key features highlighted:

Alien/ mask/ spaceman and hidden identities, colour scheme gold, silver and black, italic writing

Album teaser trailer

Key features highlighted:

Space/spaceship and hidden identities theme, italic writing, colour scheme of gold, silver and black, future and past conflict 

MTV music video single

Key features highlighted:

Space themed, masked and identities hidden identity, future and past conflict, dark background, sunset location, animation

Music video single

Key features highlighted:

Car, motorway, sand/dessert, robots/spaceman themes, sunset, future & present conflict instead of future and past, very little lip syncing

Across all 4 products, there is thev continuous theme of helmets/robots and hidden identity. Also, and conflict within times and the colourscheme throughout. This is the synergy of the group.

I did this activity for the same genre of the song that we have decided to do our video for, this is...