Research; Andrew Goodwins theory

                                                   Andrew Goodwin

Andrew goodwins theory explores the idea that the traditional narrative analyses doesn't neccessarily apply to music videos, especially ones dedicated to pop music genre. Meaning that their approach to creating and presenting a narrative is of a different angle to novels or films.

within this theory different reasons for the narrative structures are given, which are:

1. pop videos are built around songs and don't pose traditional narrative structures ( normality-problem-resolution)
2. in the pop videos the singer is presented both as narrator and as a character
3. the singer often looks directly at the camera- this is way to attract the attention of the viewer and get involved with the song whilst viewing it.

Furthermore, Goodwin introduced three types of relations between songs and videos in his theory:
disjuncture:  this is when the songs lyrics and the actual video have no relation at all. to prove this
i have used the song 'Oliver Heldens X Becky Hill - Gecko (Overdrive) [Official Video]' is a good example that proves this theory.

                                                  http://youtu.be/kcZMCMI24gs

illustration: This is where the video tells the story of the lyric "pap don't preach" (Madonna) for example. Dance is often used to express the feelings/moods in the song. I've researched this concept and have found that Sevyn Streeter's song ' I like it' epresses this well through this technique.

     
amplification: Amplification occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning . so for example I believe that the music video linked to 'K. Michelle- Can't raise a man' is a perfect example of this as she explores various domestic themes throughout the narrative.

As well as this, Songs that promote other commodities such as a popular movies/films, mainly rely on repetitive showings to the public in order to gain some exposure and viewings. A classic example would be Michael Jackson created a song which was dedicated to his loved one and proposes to her with the song 'Thriller' a world wide known music video. in this he is the narrator as well as the main singer in the song.

http://youtu.be/sOnqjkJTMaA