A theory that we did not use in the making of our prelim was Andrew Goodwin's Dancing in the Distraction Factory theory.
Andrew Goodwin believes that pop videos don't apply to some of the conventions of a music video as he believes that having a narrative doesn't apply to pop videos. This is because pop videos try to approach narrative from different angles.
1. Pop videos are built around songs and songs don't pose traditional narrative structures.
2. The pop video uses the singer both as the narrator and the character.
3. The singer sings directly into the camera because they try to involve the viewer at home
Because of their recognisable features, such as the dances and the representation of women as objects of male desire, it makes audience members know that the song is pop.
Videos in general however try to appeal to as wide an audience as possible without alienating the core target audience.
Some videos are autonomous from the music they spring from. The visualisation of a song may go beyond the original meaning. Therefore it can be said that there are three types of relations between songs and videos:
- Illustration, amplification and dishuncture.
An example of this is One Direction's "Best Song Ever", which can also be considered as a short movie
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