Planning: Synergy in our products

As we are signed to an independent label, some of our money will be made from our merchandise and our live performances. We will have our own website that will sell our merchandise that our fans can buy and therefore raise awareness of us. I have considered our target audience in mind when making these products. As our target audience like wearing 'cool out there' clothing, such as:



Target audience wearing

As you can see, beanies seem to be very on trend among our target audience, as are tshirts that have writing on them etc. Therefore, I have designed our merchandise against the trend of the target audience and have incorporated our synergy - of the sea, the colour blue and our song lyrics - into the merchandise.


Target audience wearing
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