Laura Mulvey
"In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto a female figure which is then styled accordingly."
Aka in music videos, males are portrayed as dominant and females are portrayed simply as sexual objects to fulfil mens fantasies.
This can happen in all music genre's however the main genre's are R&B & Hip hop & Rap.
These are genres we would try to stay away from when chosing the song we decide to do for our music video to ensure that noone has to be portrayed in a certain way. In addition, they are also usually very high budget as they often feature fancy cars, chains, money and big houses which we do not have.
There are many music videos that show the representation of women in this way.
1: Dizzee Rascal - Holiday
Immediatley from the start of the video, it opens with multiple women. There are repetitive shots of women that have been disabled to just certain body parts such as bum and thighs etc which continues throughout the whole video. The video portrays women as 'loose' as it shows many of them with old men, which suggests that women don't have certain standards for themselves. The use of slow motion and tilt to and of body parts also makes them only objects, and removes the human element from them.
2:
Robin Thicke - Blurred Lines
Women are seen from the male perspective throughout the whole video and are again portrayed as 'loose'. They are all running around with no clothes on while the men are fully clothed and are watching them. The women are only there in the video o please these males, and shows the male gaze. Constant tilts of women's bodies and disfiguration of women also removes the idea that women are also human and reinforces the idea that they are only sexual objects.
3. TI - No Mediocre
This video is also another example of this.
The sexual representation of women also happens from women artists themselves. An example I have is Nicki Minaj. Although she believes that she is empowering women through this, she is actually just falling into the trap of music videos by sexualizing herself. Her music videos show her disfiguring her own self and acting in a provocative manner to please the male gaze. Even though she is a female artist, the video is still seen from the male perspective and this is shown through camerawork as it is constantly tilting down on body parts and doing closeups.
This slideshow also shows her acting in a certain manner.
leanne amaning's Slidely by Slidely Slideshow
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