Research: First year music videos reflection

Last June we started looking at music videos after we completed our AS exams. We learnt that music videos are completed using 5 different aspects, 3 of which are used in TV dramas. Mis En Scene, Camera work, features of editing, features of generic signifiers and features of creativity and innovation are the aspects that we looked at, and i picked out some points from each category.

Mis En Scene:

• The artist has to be dressed in a way that will appeal to the audience. This fits in with the generic signifiers, the artist will have different attire if its a rap song compared to if its a chamber choir recital.
• The background and choreography also has to match, faster songs require stronger dance moves and more vibrant colours, whereas slow music requires more grace. 
• There can be a variety of different backgrounds in rapid succession, unlike in film

Camera:

• The vast majority of it is handheld or not on a tripod. The videos rely on moving on screen and moving with the camera to stop it feeling awkward.
• High quality videos have loads of base tracks, 8+. This is so that they can edit them easily together.
• rely on numerous angles, a lot of close ups and mid shots

Editing:

• Very fast edits, sometimes multiple in a second
• edited to the beat
• lots of special effects, this helps keep the audience impressed

Generic signifiers and creativity slide into each of the categories i have wrote, the director has to find new and aesthetically intriguing ways to keep the audience happy, whilst also giving them what they expect to fid in a music video. The videos that generally follow all these standards are normally mainstream ones because they cant afford to lose their fans