Research for Music video:Carol Vernallis research.

                                                      Carol vernallis

Carol vernallis's observations on music videos have been condensed into the overall theory that the edits of a music video come much more frequently than in films. As the editing is fixed to the  rhythmic base of the selected song. This was broken down into a few ideas, which are that:

• The usual rules of 'continuity editing' are broken in order to draw attention to what is on the screen.
• Edits may be really obvious to draw attention to themselves, such as wipes and special effects added .
• jump cuts are often used.
• A master shot (base track) is frequently used to give the video a structure.
• The camera may move in time with the music.

There are plenty of music videos which illustrate all of the above, such as:

                                             Chris brown- don't' judge me.
This song uses quite a few edits but especially utilises the slow motion function
and close ups in order to fully capture the main performers emotions and reactions to
 the events occurring in the music video.

                                             Beyonce-countdown
Within this music video obvious edits are used throughout and it includes a wide
range of special effects in order to make the music video entertaining and dramatic.