What is the function
of a music video?
What is a music
video?
A music video is a
collaboration of clips merged together in order to create an appealing video,
which expresses the vision and meaning of the song behind it visually.
The functions of a
music video:
Nowadays, plenty of
artists are creating event music videos; this is partly so that the audience is
able to get some background information on the story line and the characters
involved and their relevance to the music video, which gives bt6he viewers a
better understanding. Another function of music videos would be to promote
various companies and their products-hence why you see plenty of product
placements these days in the music videos-, this has a major effect on the
general public’s buying habits as new trends are introduced these videos. A
perfect example of this would be Jennifer Hudson’s ‘No one gonna love you’.
This is because it includes everything I’ve just mentioned, as well as
displaying another function which is that, through these music videos artists
are able to relate and connect with their fans and show understanding as they
use everyday situations and issues as a main factor of their performances. For
example in this video she is trying to tap into the emotions of her significant
other on their anniversary however doesn’t get very far until the very end,
something that plenty women are going through or have experienced. Also the
video incorporates all the conventional features of a music video for example
the pace matched the music, there were dancers and majority of the screen time
was afforded to the singer whether it is during the narrative or performance.
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