Carol Varnallis found that edits in music videos come much more frequently than in films and edits in music video, they are purposely more obvious than in films. Many edits in music videos stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song.
- The rules of continuity editing/seemless editting are broken in order to draw attention to what is happening on screen
- Edits are really obvious
- A master shot/base track is frequently used to give the video a structure
- The camera is constantly moving; often in time with the artist and the music
Rizzle Kicks - Down With The Trumpets is an example of Vernallis's theory
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