What I understand from this is that for high marks, the layout and design of the ancillary product must be relevant to the music video and correlate. For example, if you have done classical music for your music video and have used a lot of greenery for the location, you can't then use a graffiti text font. Also, if you have done a music video in a location full of greenery and have used a soft genre of music, the picture for the ancillary product can not be in an alleyway, as that does not correlate.
In addition to this, the photo can not be manipulated poorly as that would not look professional. For example, stretching the photo in order to fit the frame so the artist then looks really tall or really wide. Instead, it would be ideal to use the correct frame so that the picture fits.
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