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| front of album cover |
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| back of album cover |
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Above I have posted a digipak presented by a famous artist of the hip-hop industry, Kanye West. It is noticeable that the artist himself is not on any part of this digipak or advertisement, however this isn't unusual for an artist who has made it in their career and so this piece is recognisable through the artist's name on the front of the album cover and through the particular animatic work posted on the advertisement which is part of his trade mark. It is easy to see that all the necessary information has been added to these pieces to ensure its exposure and ability to be bought. Although admittedly, not much has to be done to bring credibility to one of kanye west's albums and so this piece is quite simplistic and clean with only the colour scheme and album name to link them all together.
What is the function of a digipak and advertisement:
You could say that the function of the afore mentioned things is to represent an artist and the genre he or she represents and then there is further purpose which would be to attract the appropriate audience in order to insure the exposure of an artist. As well as this, there are larger targets to be met through a digipak and advertisement, for example one reason would be to build the artists rapport with their audience by letting them in on something they created therefore increasing their credibility and worth as an artist. And I would say that it serves a purpose In making money for the artist and the label they belong to, through sales and exposure. Lastly, I think that a digipak and advertisement is created in order to act as a type of momentum for the fans of the artist to keep in a lead up to another album release or their tour dates.
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